Welcome to the NFCA's First-Ever Blog

We're going Beyond the Fence. You'll be surprised by the view.

Emily Allard here. I am the Director of Marketing and Sponsorships at the NFCA. In short, I work alongside the companies investing in softball and love to figure out how they can fit best within our Association, impact our members and amplify our sport on a daily basis. I also assist the NFCA staff in marketing our major events and sponsored items, in addition to running the Exhibit Show at ConventionExhibit Show at Convention each year. As we like to joke around the office, the above items listed are only the main things I tackle outside of "other duties as assigned," which for me also include, "Hey Em, can you come reach this thing off the top shelf for me?" I'm lucky to be surrounded by the most down-to-earth team, led by a tireless leader, but you're probably wondering why in the world you are even reading this right now. 

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