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California Interscholastic Federation (CIF) retains Women'Sports Services as exclusive Women's Sports Marketing Agency for inaugural events.

 HUNTINGTON BEACH, CA., Women'Sports Services (WSS) has been retained by the California Interscholastic Federation (CIF), the largest high school athletic federation in the country, to promote and market two (2) inaugural celebration dinners honoring 25 females who have paved the way for girls high school athletics in the state of California.

In recognition of 25 years of high school athletics in the state of California, CIF has announced two (2) dinner celebrations, one in northern California, October 23, 1999 and a southern California event on November 7, 1999.

CIF provides equitable athletic opportunities for over 1.4 million students attending 1,200 plus public & private schools in California and 78,000 coaches and athletic directors. Media influence through CIF on the State Population is estimated at 30,000,000. The events, in their first year will combine to become an annual event in future years for the state of California. As the exclusive marketing agency for the event, Women'Sports Services (WSS) will work in coordination with CIF's marketing department and be responsible for servicing accounts related to marketing, sponsorship sales, coordination of speakers, and athlete appearances. "The CIF is extremely proud of the girls and women who have made such tremendous contributions to the development of girls athletics in California high schools over the last 25 years. These banquets will honor 25 of these trailblazers, women who have fueled the growth of girls' athletics through their leadership, dedication and perseverance. Extraordinary contributions merit extraordinary recognition, which is why Women'Sports Services is the logical choice to assist the CIF in the promotion and organization of these inaugural events", expressed Jack Hayes, Executive Director of CIF. "CIF has a tremendous following in the state of California. We are very excited about this event and commend CIF for stepping forward to recognize the progress of girls and women's sports in California. We look forward to growing this annual event with CIF, and to assist with the development of future girls high school events in the state," said Becky Heidesch, Founder/CEO of Women'Sports Services. Women' Sports Services, the publisher of Women'Sports Wire, is a full service women's sports marketing agency with clients such as, Oshman's Sporting Goods, the WNBA Los Angeles Sparks, Breaking Out Foundation, US Marketing & Promotions, the California Physical Education Workshop, and more. For more information on the event, or how to get involved, contact Women'Sports Services at (714) 960-0411.