LOUISVILLE, Ky. – The NFCA is pleased to announce Louisville-based Athletx Sports Group as its newest Official Sponsor.
Athletx
, a national leader in producing softball and baseball events, will partner with the NFCA to grow travel ball membership, expand recruiting and educational programming, and bridge travel softball with collegiate programs—all while elevating Athletx softball tournaments and creating premier recruiting events.
“We are thrilled to welcome Athletx as our newest Official Sponsor,” said NFCA CEO Carol Bruggeman. “Athletx hosts high-quality softball events across the country. With our partnership, the head coach of each participating team will receive an NFCA membership. This initiative is a 'win-win' for everyone as it will enhance Athletx events and provide professional development, educational, and awards benefits for coaches. Athletx is a company that is thriving, growing, and evolving, much like our sport. Their team is committed to serving the softball community with excellence and we thank them for their support.”
Expanding on the new initiative, should the head coach participating in the tournament already be a member, the head coach may designate one assistant coach from the same organization to receive the membership. From the NFCA’s side of the aisle, it will assist Athletx in the recruitment of college coaches for tournament events and expand their coach network.
“Becoming an Official Sponsor of the NFCA is an exciting step forward for Athletx Sports Group and our continued investment in youth softball”, said Christine Herring, Vice President, Strategy & Business Development, Athletx Sports Group. “We've always believed that great experiences on the field begin with great leadership off it. Through this partnership, coaches at Athletx events will have greater access to NFCA membership, education, and professional development, connecting our national event platform with the NFCA's coaching resources and network. When we invest in coaches, that impact reaches every athlete they mentor and the broader softball community. This is about more than tournaments. It's about strengthening the foundation of the game, supporting the people who lead it and making a lasting difference for the next generation of players.”
About Athletx Sports Grop
Since its foundation in 2012, Athletx Sports Group has brought together multiple brands under one banner, including Baseball Youth, Softball Youth, Game Day USA, Youth Baseball Nationals, Youth Softball Nationals, Youth World Series, Baseball World Series, Softball World Series, New Year’s BaseballFest, New Year’s SoftballFest, and TravelBall Select. Collectively, the Athletx Sports Group brands represent over 600 team-based and individual-player events across the nation, featuring over 15,000 teams, 194,000 players, 38,000 coaches, and 371,000 spectators. In addition to producing first-class events, Athletx boasts a strong media presence, with over 720,000 social media followers across its brands’ Facebook, Twitter, Instagram, and TikTok platforms.
The NFCA (National Fastpitch Coaches Association) is the professional organization for fastpitch softball coaches. Known for its vast library of digital education, the NFCA also educates and supports softball coaches on a variety of different levels: from podcasts to an extensive Awards & Scholarships platform, to NFCA Webinars and a National Convention.
Learn more about the NFCA and consider joining our lineup of over 7,000 coaches today!
