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LOUISVILLE, Ky. — The NFCA is thrilled to announce a multi-year official sponsorship agreement with Rawlings Sporting Goods/Easton Diamond Sports. 

Easton, now under the umbrella of parent company Rawlings Sporting Goods, will continue to be the title sponsor of the NFCA’s Assistant Coach of the Year award and its Scholar-Athlete All-America and Team GPA honors. Announced just last week (Feb. 16), Rawlings will present its coveted Gold Glove Award to NCAA Division I softball athletes for the first time in its 65-year history.

"This partnership is a 'two-for-one' special,” said NFCA Executive Director Carol Bruggeman. “With the new three-year contract, we continue our long-standing relationship with Easton and gain a new Official Sponsor with Rawlings, one of the most respected brands in softball. Both of these companies provide high-quality, innovative products. Mark Kraemer, Julie Tobyansen, and the Rawlings/Easton team are committed to the sport of softball. We look forward to working with them to grow the game."

The Assistant Coach of the Year award salutes the efforts of coaches from the various NFCA membership categories for their tireless dedication to the sport of softball and to the continued education, growth and development of athletes, both on and off the playing field. 

“The NFCA is a world class organization and has been a tremendous long-time partner for Easton,” said Mark Kraemer, director of sports marketing for Rawlings.  “We are excited to continue our shared mission to highlight fastpitch softball while providing athletes the very best equipment available.”

Each year, individual student-athletes and teams are recognized for their work in classroom. Athletes who achieve a 3.5 or better GPA on a 4.0 scale are recognized as Easton/NFCA All-America Scholar-Athletes. Additionally, the NFCA recognizes the top 10 academic teams (by overall GPA) each fall through the Easton/NFCA Top 10 Academic Team program. For the 2020-21 academic year, a record 8,800-plus student-athletes were named Easton/NFCA All-America Scholar Athletes.

Recipients of the Rawlings Gold Glove Awards, presented by the NFCA, will be selected by the NFCA Division I All-American Committee during the All-American selection meeting held May 29-30, 2022. Winners will be announced at the NCAA Women’s College World Series in Oklahoma City, Okla. 

About Rawlings

Established in 1887, Rawlings is an innovative leading global brand and manufacturer of premium baseball and softball equipment, including gloves, balls, and protective headwear. Rawlings' unparalleled quality, innovative engineering and expert craftsmanship are the fundamental reasons why more professional athletes, national governing bodies and sports leagues choose Rawlings.  Rawlings is the Official Baseball, Helmet, Face Guard and Glove of Major League Baseball, the Official Baseball of Minor League Baseball and the Official Baseball and Softball of the NCAA and the NAIA.  The company is headquartered in St. Louis. For more information, please visit

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