LAUSANNE, Switzerland – The World Baseball Softball Confederation (WBSC), the world's governing body for baseball and softball, has unveiled a new logo in celebration of World Softball Day 2015 on June 13.
The official logo and look – created by branding experts The Works Ltd – is meant to represent the colors of the world’s flags mixing together and uniting for World Softball Day 2015. The dynamic and diverse shapes embrace each other, merging together through a spectrum of colors to form the central softball icon.
"The WBSC is thrilled with this look, which, to us, reflects our sport's energy, universality and inclusiveness – and connection to young people all around the world," WBSC Executive Vice-President Dale McMann said.
The creation of World Softball Day by the world governing body was inspired by the June 13, 1991 announcement by the International Olympic Committee (IOC) that women's softball would debut at the 1996 Olympic Games in Atlanta. World Softball Day also pays tribute to Olympic Day, which is celebrated annually on June 23.
For World Softball Day 2015, WBSC will be encouraging all its 141 national federations and individuals of all ages, abilities and backgrounds to participate in softball activity as part of a global initiative to put softball at the service of society to promote health, physical activity, social integration and international spirit, as well as to inspire future generations of boys and girls to seek excellence and become empowered through sport, and through softball.
"World Softball Day will be a time of celebration to promote an ideal that anybody in the world can become active in sport," said WBSC Secretary General Beng Choo Low, "and that softball can serve as an attractive option as a lifelong sport because it can be enjoyed almost anywhere and by children as young as two years of age to those beyond their 80s."
World Softball Day 2015 has been established to boost awareness that softball, along with baseball, is embraced by millions of people from diverse ethnic, cultural, and linguistic backgrounds in more the 140 nations around the world.
People of all ages can share their World Softball Day experiences and selfies via Facebook and Twitter using the official hashtag #WorldSoftballDay and tagging @WBSC and @NFCAorg.
In 2014, World Softball Day was one of the top trending topics on Twitter.